Una Brands nets US$15M Series A to acquire new e-commerce brands in Asia

Una Brands, a Singapore-based startup providing a “fast and fair way” for e-commerce business owners (vendors) to sell their companies, has raised US$15 million in Series A financing.

White Star Capital and Alpha JWC co-led the round. Besides its current investors, Ninjavan co-founder Alvin Teo also joined the round.

Also Read: Ex-CEO of Rocket Internet Asia launches new e-commerce venture Una Brands with a US$40M seed round

This investment comes just five months after Una Brands secured US$40 million in its seed round from 500 Startups, Kingsway Capital, 468 Capital, Presight Capital and Global Founders Capital.

Una Brands will use the new capital to acquire e-commerce brands in Asia Pacific and further strengthen its technology and team. “With this raise, we will continue to invest in acquiring great brands, developing our multi-channel capabilities, expanding into our newly launched markets and supporting our brands’ growth,” founder and CEO Kiren Tanna said.

Una Brands was established in 2020 by Tanna, the former CEO of Rocket Internet Asia and founder of foodpanda and ZEN Rooms. Adrian Johnston, Kushal Patel, Tobias Heusch and Srinivasan Shridharan are the other co-founders of the startup.

Una Brands acquires brands selling across multiple e-commerce channels such as Shopify, Shopee, Lazada, Tokopedia, Amazon. The firm mainly primarily focuses on profitable independent brands with revenue between US$1 million and US$50 million.

Una claims it can complete the end-to-end transaction process in under six weeks with flexible deal structures.

So far, Una Brands has acquired over 15 brands. These brands, which generate between U$1 million to US$15 million revenues, operate in categories of home & living, baby & pets, and personal care. They are based in Singapore, Australia, China, and Taiwan. “We have not disclosed the names of our brands but have made some select announcements, for example, Bellaforte,” Tanna told e27.

Once Una Brands acquires a business, it does many things to improve the revenue and margins by cost reduction. In particular, on the revenue side, it conducts performance marketing campaigns and expands the brands to more countries. For example, Bellaforte is already expanding to Europe and has started selling on more channels.

“For margin improvement, we leverage our scale to reduce unit costs and explore synergies between brands. For instance, we consolidate our shipment for multiple brands out of China into full container load, thereby massively reducing shipping costs. For any brand, we use all these overtime to make sure that all engines are fired to manage the brand,” Tanna explained.

Also Read: Former Carousell, OVO execs launch e-commerce brand aggregator Rainforest with US$36M seed funding

Currently, Una employs 90 people across seven offices — Singapore, Australia, India, China, Taiwan, Indonesia and Malaysia.

Jefrey Joe, the managing partner at Alpha JWC, added: “Digitally native brands in APAC is a secular trend growing at 4x the rate of those in the West. We believe Una Brands’s value proposition will resonate with brands across the region and further propel the growth of D2C in countries such as Indonesia.”

Brand aggregation is the new trend in Southeast Asia. In May this year, former Carousell and OVO executives launched the e-commerce brand aggregator Rainforest with a US$36M seed funding. In September, Rainforest bagged an oversubscribed US$20 million pre-Series A round led by Monk’s Hill Ventures.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

Image Credit: Una Brands

The post Una Brands nets US$15M Series A to acquire new e-commerce brands in Asia appeared first on e27.

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Una Brands, a Singapore-based startup providing a “fast and fair way” for e-commerce business owners (vendors) to sell their companies, has raised US$15 million in Series A financing.

White Star Capital and Alpha JWC co-led the round. Besides its current investors, Ninjavan co-founder Alvin Teo also joined the round.

Also Read: Ex-CEO of Rocket Internet Asia launches new e-commerce venture Una Brands with a US$40M seed round

This investment comes just five months after Una Brands secured US$40 million in its seed round from 500 Startups, Kingsway Capital, 468 Capital, Presight Capital and Global Founders Capital.

Una Brands will use the new capital to acquire e-commerce brands in Asia Pacific and further strengthen its technology and team. “With this raise, we will continue to invest in acquiring great brands, developing our multi-channel capabilities, expanding into our newly launched markets and supporting our brands’ growth,” founder and CEO Kiren Tanna said.

Una Brands was established in 2020 by Tanna, the former CEO of Rocket Internet Asia and founder of foodpanda and ZEN Rooms. Adrian Johnston, Kushal Patel, Tobias Heusch and Srinivasan Shridharan are the other co-founders of the startup.

Una Brands acquires brands selling across multiple e-commerce channels such as Shopify, Shopee, Lazada, Tokopedia, Amazon. The firm mainly primarily focuses on profitable independent brands with revenue between US$1 million and US$50 million.

Una claims it can complete the end-to-end transaction process in under six weeks with flexible deal structures.

So far, Una Brands has acquired over 15 brands. These brands, which generate between U$1 million to US$15 million revenues, operate in categories of home & living, baby & pets, and personal care. They are based in Singapore, Australia, China, and Taiwan. “We have not disclosed the names of our brands but have made some select announcements, for example, Bellaforte,” Tanna told e27.

Once Una Brands acquires a business, it does many things to improve the revenue and margins by cost reduction. In particular, on the revenue side, it conducts performance marketing campaigns and expands the brands to more countries. For example, Bellaforte is already expanding to Europe and has started selling on more channels.

“For margin improvement, we leverage our scale to reduce unit costs and explore synergies between brands. For instance, we consolidate our shipment for multiple brands out of China into full container load, thereby massively reducing shipping costs. For any brand, we use all these overtime to make sure that all engines are fired to manage the brand,” Tanna explained.

Also Read: Former Carousell, OVO execs launch e-commerce brand aggregator Rainforest with US$36M seed funding

Currently, Una employs 90 people across seven offices — Singapore, Australia, India, China, Taiwan, Indonesia and Malaysia.

Jefrey Joe, the managing partner at Alpha JWC, added: “Digitally native brands in APAC is a secular trend growing at 4x the rate of those in the West. We believe Una Brands’s value proposition will resonate with brands across the region and further propel the growth of D2C in countries such as Indonesia.”

Brand aggregation is the new trend in Southeast Asia. In May this year, former Carousell and OVO executives launched the e-commerce brand aggregator Rainforest with a US$36M seed funding. In September, Rainforest bagged an oversubscribed US$20 million pre-Series A round led by Monk’s Hill Ventures.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

Image Credit: Una Brands

The post Una Brands nets US$15M Series A to acquire new e-commerce brands in Asia appeared first on e27.

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