‘NFTs provide new ways to handle IP management, empower content creators’: Inmagine CEO Warren Leow

Inmagine CEO Warren Leow

The article was first published on November 5, 2021.

Inmagine-owned Pixlr, a design and photo editing ecosystem, recently introduced Pixlr Genesis, a non-fungible tokens (NFT)-based movement. The project intends to build the world’s largest decentralised art museum on the metaverse to rival the Louvre, MOMA and National Gallery. Its mission is to empower creators and art owners to display 10,000 pieces of NFTs to the entire world in a crowdsourced museum.

But why is Inmagine entering the NFT space, and what does the company hope to achieve with this?

e27 recently spoke to Warren Leow, CEO of Inmagine, to know more about this movement.

Excerpts:

Why is Inmagine venturing into NFT/crypto space?

As you know, Inmagine is a creative ecosystem powered by design, technological innovation, and entrepreneurship. Our mission is to make design smarter, faster and easier for everyone to simplify the creative process.

Our 20-year track record is built on strong value propositions, community focus, and unique insights into the creative industry. Our primary brands include 123RF.com, Pixlr.com and Designs.ai.

As Inmagine is one of the largest creative ecosystems globally, there is a logical fit to link our strengths in content ownership, creation and management with the concept of NFTs.

Also Read: Tokens 101: How they work and where they provide value

With the ability to uniquely mark ownership on the blockchain and royalties payable via smart contracts, NFTs provide new ways to handle intellectual property (IP) management and empower content creators.

NFTs are gaining traction as a marketing tool for brands and artists to monetise their work through new business models.

There are several areas where Inmagine aims to play a part:

  • new ways to manage intellectual property (IP)
  • community building and sparking a movement
  • brand engagement via NFTs

What does Inmagine hope to achieve by entering this space? How is the company rolling out its initiatives in this area?

We foresee that there will be more tokenisation opportunities within our core businesses, especially 123RF and Pixlr, when it comes to empowering creatives to mint and market their own NFTs.

We are using NFTs as a way to empower creators to publicise themselves and showcase their content. In addition, we aim to build a network where fellow art collectors and creators can learn, grow and inspire each other within a tightly-knit creative community.

Also Read: (Exclusive) Inmagine Group launches AI-powered online creative platform Designs.ai

We have also rolled out projects around our own IP within the generative art and collectibles space via our sister company, Phosus.

Can you give us an example of the NFT project that you are working on?

Pixlr Genesis. It is a revolutionary movement to build a 100 per cent decentralised art gallery on the metaverse to rival the Louvre, MOMA and National Gallery.

It aims to bridge artists and art connoisseurs from around the globe. This movement aspires to display 10,000 pieces of NFT artwork in a world-class online gallery.

Each NFT holder will get the art generated, which acts as a pass to our community. It will also give the holder the option to display a piece of art. A decentralised art gallery on the metaverse can be curated by the public for the public.

In addition, the piece of art can be viewed from anywhere in the world by anyone. We also have the intention to allow art owners themselves to sell and auction their art within the gallery.

We hope Pixlr Genesis can be our contribution towards helping NFT creators showcase their art to a wider audience. As Pixlr founder and CEO Ola Sevandersson said, Pixlr has always been at the forefront of creative expression. The NFT space is an exciting possibility for artists to reach new audiences and show off their work.

How does it work and what will be the pricing? Who is your customer base?

Within Inmagine, we are also launching 123mint.com and minting within Pixlr.com soon, allowing anybody to mint NFTs easily and intuitively. We are also building an NFT marketplace to help creators monetise their assets.

Different collections have different pricing, typically starting at 0.05 ETH. The key is not about the initial pricing but rather the value accrual to the NFTs as more things are built on the foundations.

For example, a customer who owns Samurai Doge, Meskullz, or Nouns3D can use them as collectables and in-game characters across games.

As for our other intellectual property, the target customer base for our NFTs is those looking into digital collectibles, especially for utility, art aesthetics, and investment purposes.

Many of our NFTs are also designed with the upcoming metaverses in mind, especially the 3D models, which hopefully can spark additional creativity amongst the community members who own our assets.

Why are NFTs important in this era?

NFTs allow new products and experiences to be created around digital communities. When one owns an NFT, it’s like buying a tangible asset, albeit digital, for either social validation, self-actualisation or community signalling.

Some also have utility features such as tokenisation of asset ownership, usage within games or supporting certain causes.

Besides that, NFTs also allow new business models to be formed between the creators and the buyers, particularly around rights sharing and royalty management without the need for a centralised party.

We believe fundamentally that NFTs of today will be the vintage collectibles of tomorrow that will only grow more valuable with age and new applications as web3 takes off.

Do you see NFTs becoming more common in trading and collecting art?

Yes, we are just at the beginning of a new NFT revolution. There will be more business models around royalty management, community building and engagement, access to new derivative products and services and even linkages to the upcoming metaverses being built.

Also Read: How Inmagine is Googlising its workplace to foster an inclusive and collaborative work culture

The concept of digital ownership and portability across ecosystems would allow new experiences to be designed, built and curated.

Which are the other NFT projects that the group is involved in?

Via Phosus (a subsidiary established for research in AI as well as NFTs as a business), these are some of the other projects that we are actively pushing currently: Samurai Doge (10k PFP, game-related), GenArt.AI, MeSkullz, and Nouns3D.com.

What is the longer-term vision for Inmagine/Phosus for NFTs?

We foresee ownership of digital assets to be a significant segment of its own, whether it is from a utility or securitised asset perspective. Our goal within this NFT space is to be the preeminent player within Asia by building a portfolio of assets, platforms and IP using the foundation we already have.

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Image Credit: Inmagine

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