Indonesia model Luna Maya’s D2C cosmetics brand NAMA Beauty attracts US$5M seed funding


NAMA Beauty, an Indonesia-based direct-to-consumer (D2C) cosmetics and skincare company, has announced the closing of its US$5M seed funding round led by AC Ventures.

Digital customer engagement solutions firm DMMX and logistics company SiCepat Ekspres also participated.

NAMA Beauty plans to use the capital for R&D development, marketing, and branding, hiring more talents, and launching a new second-line brand.

The startup was launched in 2019 by Luna Maya (CEO) and Marcel Lukman.

Also Read: AC Ventures hits first close of its US$80M third fund focused on Indonesia

Maya is one of Indonesia’s leading entertainers and well-known personalities with close to 40M followers across her personal and brand social media channels. On the other hand, Lukman has over a decade of experience in retail, being one of the brains behind Atmos and The 707 Company, which have brands such as Fred Perry, Nudie Jeans, Superga, And Melissa, among others, under its belt.

NAMA Beauty offers “high-quality” skincare and beauty products at affordable pricing, such as decorative cosmetics, skincare, health and beauty care. It claims to have a strong offline distribution network that allows the brand to reach customers throughout Indonesia.

By working closely with DMMX, NAMA Beauty will access offline market distribution networks such as the Sampoerna Retail Community (SRC), spread across more than 20 cities in Indonesia. It will leverage DMMX’s vast distribution network, sell its products in minimart chains, and access thousands of signage retail and TransJakarta networks. It will allow for broader customer reach and brand visibility. It will also sell its products in a digital commerce platform for the SRC as provided by DMMX.

On the other hand, SiCepat Ekspres will serve as the logistics partner of NAMA Beauty by assisting the company in fulfilment and delivery services.

Indonesia has a population of 270 million, 50 per cent of which are women, and 51 per cent are internet users.

As appetite and confidence for locally produced cosmetics are growing, there is a rising demand in the market for high-quality yet affordable beauty products.

Also Read: SiCepat raises US$170M Series B from Pavilion Capital, MDI Ventures to expand last-mile delivery platform

Furthermore, Indonesia’s cosmetic market and growing population of young people create an opportunity for beauty brands to grow and increase their market share. Colour cosmetics in the archipelago have immense market potential, estimated to reach US$1 billion in 2023, growing at a CAGR of 16.9 per cent.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

Image Credit: NAMA Beauty.

The post Indonesia model Luna Maya’s D2C cosmetics brand NAMA Beauty attracts US$5M seed funding appeared first on e27.

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NAMA Beauty, an Indonesia-based direct-to-consumer (D2C) cosmetics and skincare company, has announced the closing of its US$5M seed funding round led by AC Ventures.

Digital customer engagement solutions firm DMMX and logistics company SiCepat Ekspres also participated.

NAMA Beauty plans to use the capital for R&D development, marketing, and branding, hiring more talents, and launching a new second-line brand.

The startup was launched in 2019 by Luna Maya (CEO) and Marcel Lukman.

Also Read: AC Ventures hits first close of its US$80M third fund focused on Indonesia

Maya is one of Indonesia’s leading entertainers and well-known personalities with close to 40M followers across her personal and brand social media channels. On the other hand, Lukman has over a decade of experience in retail, being one of the brains behind Atmos and The 707 Company, which have brands such as Fred Perry, Nudie Jeans, Superga, And Melissa, among others, under its belt.

NAMA Beauty offers “high-quality” skincare and beauty products at affordable pricing, such as decorative cosmetics, skincare, health and beauty care. It claims to have a strong offline distribution network that allows the brand to reach customers throughout Indonesia.

By working closely with DMMX, NAMA Beauty will access offline market distribution networks such as the Sampoerna Retail Community (SRC), spread across more than 20 cities in Indonesia. It will leverage DMMX’s vast distribution network, sell its products in minimart chains, and access thousands of signage retail and TransJakarta networks. It will allow for broader customer reach and brand visibility. It will also sell its products in a digital commerce platform for the SRC as provided by DMMX.

On the other hand, SiCepat Ekspres will serve as the logistics partner of NAMA Beauty by assisting the company in fulfilment and delivery services.

Indonesia has a population of 270 million, 50 per cent of which are women, and 51 per cent are internet users.

As appetite and confidence for locally produced cosmetics are growing, there is a rising demand in the market for high-quality yet affordable beauty products.

Also Read: SiCepat raises US$170M Series B from Pavilion Capital, MDI Ventures to expand last-mile delivery platform

Furthermore, Indonesia’s cosmetic market and growing population of young people create an opportunity for beauty brands to grow and increase their market share. Colour cosmetics in the archipelago have immense market potential, estimated to reach US$1 billion in 2023, growing at a CAGR of 16.9 per cent.

Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.

Image Credit: NAMA Beauty.

The post Indonesia model Luna Maya’s D2C cosmetics brand NAMA Beauty attracts US$5M seed funding appeared first on e27.

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