Former Airbnb marketing head on building a global community through international expansion

Former Airbnb Head of Americas Marketing Jennifer Yuen

Despite all our differences, in many ways, we are the same. Cultures diverge, but commonalities bring us together. Airbnb has been an extraordinary platform for allowing people to truly experience new cultures in every corner of the world, and it has been thanks to passionate leaders like Jennifer Yuen.

In this second Global Class podcast episode, learn how it can be better to focus on cross border “tribes” instead of other target demographics, how some markets can influence others (helping you prioritise your expansion plans), how diversity can be a strength, and why “there’s no place called global.”

Also Read: Compassionate layoff — Airbnb shows the way

Jennifer is the former Head of Americas Marketing for Airbnb and was an early team member who launched the business in the APAC region. Previous to that, she led product marketing for the Facebook search product and held marketing roles at IHG, a global hospitality company, Electronic Data Systems (EDS), and AT&T.

This article was first published on Global Class.

Image Credit: Global Class

The post Former Airbnb marketing head on building a global community through international expansion appeared first on e27.

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Former Airbnb Head of Americas Marketing Jennifer Yuen

Despite all our differences, in many ways, we are the same. Cultures diverge, but commonalities bring us together. Airbnb has been an extraordinary platform for allowing people to truly experience new cultures in every corner of the world, and it has been thanks to passionate leaders like Jennifer Yuen.

In this second Global Class podcast episode, learn how it can be better to focus on cross border “tribes” instead of other target demographics, how some markets can influence others (helping you prioritise your expansion plans), how diversity can be a strength, and why “there’s no place called global.”

Also Read: Compassionate layoff — Airbnb shows the way

Jennifer is the former Head of Americas Marketing for Airbnb and was an early team member who launched the business in the APAC region. Previous to that, she led product marketing for the Facebook search product and held marketing roles at IHG, a global hospitality company, Electronic Data Systems (EDS), and AT&T.

This article was first published on Global Class.

Image Credit: Global Class

The post Former Airbnb marketing head on building a global community through international expansion appeared first on e27.

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