Ex-Tokopedia AVP’s Astro attracts US$4.5M to expand ’15-min e-commerce delivery’ service in Jakarta

The Astro team

Astro, a quick commerce startup in Indonesia, has received a US$4.5 million (IDR 64 billion) seed funding.

Investors are Global Founders Capital, AC Ventures, Lightspeed Venture Partners, and Goodwater Capital.

The startup will use the funds to build and strengthen the technology and operations teams and expand into new areas in Jakarta.

Launched in September 2021 by Vincent Tjendra, former associate VP at Tokopedia, Astro offers more than 1,000 products ranging from daily necessities (snacks, fresh fruit, and vegetables) to emergency over-the-counter medicines. The firm claims it does the product delivery in 15 minutes and operates 24×7.

Currently, Astro has serves customers in Senayan, Permata Hijau, Gandaria, Kuningan, SCBD, Kemang, Cilandak, Cipete, Puri Indah, Kebon Jeruk, Kelapa Gading, and PIK (Pantai Indah Kapuk) areas.

Also Read: Everyday e-commerce: New ways of paying, new ways of buying

The e-commerce startup will expand in the Jakarta area (and parts of Greater Jakarta) by December 2021.

“Astro’s quick commerce service will fundamentally change the way millions of Indonesian consumers buy their basic daily needs, electronics, snacks and pet food,” said Melvin Hade, partner at Global Founders Capital.

Indonesia is in the first place as the country with the most active online shopping population, which continues to grow amid the COVID-19 pandemic. As much as 87.1 per cent of internet users in Indonesia use online shopping services to buy certain products, including food and daily necessities.

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Image Credit: Astro

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,Ex-Tokopedia AVP’s Astro attracts US$4.5M to expand ’15-min e-commerce delivery’ service in Jakarta | e27
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