Developing your personal brand with Stacey Cohen

Whether we like it or not, personal branding is one of the most important things you need to be thinking about as an entrepreneur.

A poorly developed and poorly managed personal brand might cost you opportunities or destroy your chances of starting a successful business.

A poorly-developed but well-managed brand might confuse people as to who you are, what you do, and how you can help them.

A well-developed but poorly managed brand might waste your time and offer the wrong opportunities.

A well-developed and well-managed personal brand will get you the right traction in a timely manner and on a low-cost budget.

Our guest today is Stacey Ross Cohen, the founder and CEO of Co-Communications Inc, a personal branding firm that specialises in executives, entrepreneurs, and especially CEOs.

Co-Communications delivers high-impact, targeted communications programs to local and national clients across diverse industries, including real estate, education, healthcare, non-profits, hospitality, information technology and professional services.

Also Read: The business of social responsibility: Why brands are redefining their social conscience

She is a regular contributor to Huffington Post, and has to have been featured in a variety of national and local publications, including Entrepreneur Magazine, Crain’s, Sales & Marketing, and most recently Inside Chappaqua.

We discuss:

. Why is she so passionate about personal branding?

. Why is it necessary to have one?

. How can you refine yours?

. What is Sean’s personal brand?

. How to develop a consistent personal brand?

. What are the right channels for you to focus your energy?

. How to make your content get discovered?

. And much more!

Also Read: 6 pivot stories of Vietnamese F&B brands that are worth your time (and taste)

Thanks so much to Stacey for this great conversation, I hope you enjoy the show!

If you don’t see the player above, click on the link below to listen directly!

Acast
Apple
Spotify
Stitcher

This article about building personal brand for entrepreneurs was first published on We Live To Build.

Image Credit: imtmphoto

The post Developing your personal brand with Stacey Cohen appeared first on e27.

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Whether we like it or not, personal branding is one of the most important things you need to be thinking about as an entrepreneur.

A poorly developed and poorly managed personal brand might cost you opportunities or destroy your chances of starting a successful business.

A poorly-developed but well-managed brand might confuse people as to who you are, what you do, and how you can help them.

A well-developed but poorly managed brand might waste your time and offer the wrong opportunities.

A well-developed and well-managed personal brand will get you the right traction in a timely manner and on a low-cost budget.

Our guest today is Stacey Ross Cohen, the founder and CEO of Co-Communications Inc, a personal branding firm that specialises in executives, entrepreneurs, and especially CEOs.

Co-Communications delivers high-impact, targeted communications programs to local and national clients across diverse industries, including real estate, education, healthcare, non-profits, hospitality, information technology and professional services.

Also Read: The business of social responsibility: Why brands are redefining their social conscience

She is a regular contributor to Huffington Post, and has to have been featured in a variety of national and local publications, including Entrepreneur Magazine, Crain’s, Sales & Marketing, and most recently Inside Chappaqua.

We discuss:

. Why is she so passionate about personal branding?

. Why is it necessary to have one?

. How can you refine yours?

. What is Sean’s personal brand?

. How to develop a consistent personal brand?

. What are the right channels for you to focus your energy?

. How to make your content get discovered?

. And much more!

Also Read: 6 pivot stories of Vietnamese F&B brands that are worth your time (and taste)

Thanks so much to Stacey for this great conversation, I hope you enjoy the show!

If you don’t see the player above, click on the link below to listen directly!

Acast
Apple
Spotify
Stitcher

This article about building personal brand for entrepreneurs was first published on We Live To Build.

Image Credit: imtmphoto

The post Developing your personal brand with Stacey Cohen appeared first on e27.

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